News channels are the medium of communication to people. It is a great platform for the advertising and marketing industry to get their target audience. News channels produce information immediately to the public or a particular set of audiences. It can be in either broadcast news or via the internet. Previously people feel bore to see the news channels. Still, it gives interesting information and the happenings immediately as live information, so it creates attention for knowledge improvement and getting the news immediately.
The major purpose of a news channel is:
- Information in different mediums
- To get a larger audience and their satisfaction
- Overall seeing a profit
Earlier news channels provided news for half an hour, but now the scenario has completely changed, and it has developed to 24×7. So that has given a positive impact on the news that is happening around the world. It makes democracy stronger, taking responsibility and steps to make sure there is transparency in the administration.
The strategy of the news media is:
- TRP (Television rating point) ratings
- Commercials
- Live events
- Social network integration
- Partnership
If you want to see the happenings in Nigeria, you get up-to-date information with just a click on the internet with a piece of word newsnow nigeria. It would give all the latest happenings there with great technological advancement. Media has a powerful influence on people, and coverage of any events or happening depends on the factors and situations. It is very vital to follow the business code of ethics for every news media channel. Care, integrity, independence, capability, and behavior, if these follow it, will positively affect the public.
These channels provide us with important information and facts. News media should always keep their people up to date about the information or the happenings. With the news channel, the hierarchy of needs plays an important role–survival, safety, social needs, self-esteem, and actualization. With the help of the internet, the news channel gives the choice of information that their audience wants to get.
The major importance of news now Nigeria channel is
- Message to reach your targeted group
- Exposure to the events and happenings
- Important for decision-makers
- Influence options and lawful activities
